The Bank of Mum & Dad hits the digital age

Blackwell’s latest foray into digital media should prove interesting. The Bookseller reports that they have released an App for students that allows them to order books and then electronically, and automatically, send the bill to their parents.

Blackwell’s digital director, Matthew Cashmore, described the new development as “really cool”. I’m not sure some of my friends whose children are just reaching university age would concur.

I also found myself imagining what life would have been like in my student days if such an App existed. I’m not sure of the full range of stock at Blackwell’s at the time but I’m thinking bills for copies of Lord of the Rings, scripts of Withnail, and Bert Weedon’s Play in a Day landing on my Dad’s doormat rather than Advanced Algorithm Design.

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2 Responses to “The Bank of Mum & Dad hits the digital age”

  1. Raza Rizvi Says:

    Yeah, right, thanks… just in time for my kids!

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