Archive for March 21st, 2007

Second Life and the 3-D Web

March 21, 2007

I spent yesterday afternoon at the eBusiness Expo 2007 which was held on my home turf of Nottingham. Lunch was a buy-your-own sandwiches affair which I’m afraid doesn’t win any prizes for originality. The main talk of the afternoon was from Danny Meadows-Klue, from the Digital Training Academy, on how to use Web 2.0 technologies for marketing purposes. On the whole, the talk was a fairly reasonable trot through the different areas (social networking, RSS, podcasting, mash-ups etc).

There was one point, though, where Danny and I parted company. He doesn’t think Second Life is worth much attention and I’m afraid I have to disagree. If you look at what is likely to be the next step in the development of the Web it is in advanced, 3-D graphics. IBM are investing money in a project to take the visual ideas behind Second Life and transplant them to the Web and Tim Berners-Lee, speaking at last year’s WWW2006 conference, indicated that he thought advanced graphics were the next stage in the Web’s development. Second Life may only be a ‘dry-run’ for a more visually arresting Web, but if you’re interested in where the Web is going, then Second Life is currently the easiest way to explore the implications of 3-D at an early stage.